nft

NFT projects pivot from art drops toward utility and ticketing

Collections are being redesigned around access, membership and provenance.

By Nadia Okonjo · Editor in chief · Jul 31, 2026 · 4 min read

NFT projects pivot from art drops toward utility and ticketing

Primary sales volumes remain far below prior peaks, but transaction counts are rising.

Ticketing and loyalty use cases dominate new enterprise pilots.

Royalty enforcement remains fragmented across marketplaces.

nftutility